The Marketing Spotlight

Welcome back!Hi,
When’s the last time you heard someone mention Editorial Copywriting?
I’ll bet it happened when you were standing next to me or Bob Bly.
Google tells me the keyword phrase “editorial copywriting” is searched only 36 times each month. That’s incredible when you consider
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Hi,
Lot’s of people talk about repurposing content. I’ve even mentioned here in this blog.
A new facet of repurposing has come up in my work.
It turns out that work I’m doing on a new List Building book with Bob Bly is also useful to me for the teleseminar project I’m developing.
Add to that – both projects [...]

Start by knowing that Barack Obama doesn’t really know any more about the internet than you or I. What he does know is how to take advice and guidance from the professionals.
And eleven of us – experts in marketing, copywriting and the technical arts – have gathered to show you The Obama Protocols.
Every Wednesday – [...]

Hi,
As you’ve no doubt noticed, I’ve been serialising Writing E-Books for Fun and Profit.
I’m taking a break for two reasons. The first is to ask if you are finding the serialised posts helpful. Are you?
And, of course, I have to give you the URL for the e-book. www.TheBookOnEBooks.com
The other reason to take a break is [...]

Hi,
I have to remember – when I write a Friday post – not to say I’ll be writing “tomorrow” when I mean “Monday.” I apologise.
Which brings me to Focus.
Would I have made the same mistake if I were more focussed? Would you have still broken the vase, Neo, if I hadn’t said anything? hmmm…
Anyway, on [...]

Hi,
We haven’t said much about this because it’s still in the research stage.
Bob and I are working on a new resource for List Building. Part of the research is looking at what’s out there in the cryberworld, and talking with other marketers about what works for them.
I’ll tell ya something…there is an amazing – I [...]

Hi,
This is something that has been boucing around in my head all weekend.
On Saturday, I spoke with a stranger and we got talking about internet marketing, information marketing and writing in general. The thing that got me – and it really bothers me – is that this fellow told me about several “programs” he had [...]

Good Morning,
Tim sent me some files to edit yesterday, and mentioned he’s having a hard time committing to writing every day. Maybe the advice I gave him will help you, too.
The writing Tim is doing gives him content for articles, an e-zine and blog posts. It seems to me that all this work is a [...]

Hi,
Steve and I have been having a chat about this recently. Steve is a copywriter and he’s thinking about writing an e-book to use as a premium.
What we’ve been talking about (be e-mail) is that there’s really no such thing as a not-for-profit, or free, premium of any kind.
First, you should put a List Price [...]

Hi,
Suzanne Richardson has a great, short article in today’s ETR newsletter.
The address for the article is listed as a trackback with this post – but I’m still not clear about how trackbacks work. So, this link takes you there (I hope  ;-)  ).
There are also several past articles Suzanne has written listed at the bottom [...]