Repurpose Your Content


Lot’s of people talk about repurposing content. I’ve even mentioned here in this blog.

A new facet of repurposing has come up in my work.

It turns out that work I’m doing on a new List Building book with Bob Bly is also useful to me for the teleseminar project I’m developing.

Add to that – both projects are obviously useful to me in helping my clients achieve their objectives.

You see, I had this limited sort of view for repurposing. I thought of it in terms of re-using ideas or content in a linear way – from blog posts to articles to reports to e-books. Then going back and forth along that line.

It’s neat to see how you can repurpose in a lateral fashion instead of just a linear fashion.

Add to everything that all the testing I’m doing for list building, copy testing, script development, etc. is all becoming content for my new monthly e-zine.

In fact, the content is turning out to be so good I’ve already set a subscription rate for the e-zine. All I have to is finish putting the web site together! ha! ha!

As much as it’s a pile of work, I’m enjoying getting it done. There are just so many little things that come up – things you can’t really plan for (and, honestly, that aren’t always fun) that end up showing you something you’d never have learned otherwise.

All this put together has taken me from freelancing at home in Toronto to working on a major project in another country, writing for ETR and Dr. Sears, and watching my client list/revenue/product roster grow faster than I imagined they would.

I guess there’s something to be said for working hard wisely. ๐Ÿ˜‰


Conrad Hall

1 thought on “Repurpose Your Content

  1. suzi lee

    Hello Mr. Hall,

    I wish to note the very informative writitng you do.
    I also wish to attach a note someone had sent me on goal setting.
    I hope it helps you as much as it does me.

    Keep up the good work.


    A Goal Setting Plan!

    More precisely … The 10 Laws Of Goal Setting

    Print this out – thank us later – we use this everyday to help keep us on track – to focus and to “keep our eye on the prize” as they say. This was not written by us – but we pass it on with great pleasure with the Authors name in tact.

    10 Laws Of Goal Setting

    Always establish the best goals you can. Goals are the seeds of success. You become only what you plant. The quality of your harvest is a direct reflection of the quality of your seeds. Your decisions.

    LAW # 1


    The difference between what one person and another achieves depends more on goal choices than on abilities. The profound differences between successful people and others are the goals they choose to pursue. Individuals with similar talents, intelligence, and abilities will achieve different results because they select and pursue different goals.

    LAW # 2


    Writing challenges thought. When you write a goal, you actually see what you`re thinking. You have a target to aim for – something that takes shape and grows legs. By writing your goals, you take a step toward achieving them. Goals not written down fall victim to the “out of sight – out of mind” phenomenon.

    LAW # 3


    The moment you focus on a goal, your goal becomes a magnet, pulling you and your resources toward it. The more focused your energies, the more power you generate. There is a seismic shift in performance that takes place when you move from writing down your goals to focus.

    LAW # 4


    You can virtually guarantee your success in any endeavor if you know who you are, what you want, where you are going, how you will get there, and what you will do once you arrive. Planning before you act helps you to do things better, faster, and less expensive.

    LAW # 5


    It is your prime responsibility to acquire useful knowledge from others and to apply it appropriately. It behooves you to do your homework, to read, and to converse with others who have first-hand knowledge based on actual experience. Shortening your learning curve saves a lot of blood, sweat, tears, time, and money.

    LAW # 6


    People are naive about the benefits of failure. Wrongly founded assumptions about failure replace potentially accurate assessments of what is necessary to achieve success. Failure, which spends much of its life in the gulag of public perception, is, by all measures, essential to success.

    LAW # 7


    In the retail industry, it`s location, location, location. In goal setting its action, action, action! You can`t just sit back and wait for it to happen. You’ve got to roll up your sleeves and do the work that needs to be done. The acid test of goal setting is purposeful action.

    LAW # 8


    The purpose of measuring performance and inspecting expectations is to improve performance. You must know how you are performing the “must do” actions necessary to achieve your goals. Inspecting expectations allows you to know what you are looking for before you actually see it!

    LAW # 9


    A goal once achieved, symbolizes commitment, concentration, and courage, and it deserves to be rewarded. A reward provides an effective but uncomplicated means of reinforcing the actions most important to success. Rewards are reminders of our potential for achievement.

    LAW # 10


    Personal integrity is the countdown clock of your goal. It starts ticking the second you begin and stops when you achieve the goal or quit. The “Promised Land” is for those who exercise personal integrity. Personal integrity means maintaining a commitment to your commitment. It`s all about setting a goal and keeping your promise to achieving it – end of story!



    * Cannot be vague or ambiguous; they must decide on what is wanted!
    * Realize that writing down all goals adds clarity, depth, and objectivity!
    * Remain focused from beginning to end!
    * Are master planners. They create the necessary strategy to achieve their goals!
    * Realize that no one goes through life alone and that their successes are largely Dependent on the people with whom they surround themselves!
    * Understand that failure is part of the equation that leads to success!
    * Understand that there is a time for planning and a time for action, and they take Purposeful action because only action produces results!
    * Appreciate the value of progress checks and regular inspections!
    * Reward themselves for their efforts. They applaud their hard work and sacrifices and enjoy the success they sought and created!
    * Keep their promises; their resolve is firm, deliberate, and in place until the goal is Achieved!

    Successful People succeed because they work the entire combination … ALL 10 Laws … to turn dreams into reality. The price of admission begins with the first Law.

    Swainson Hawke

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