The Marketing Spotlight

Welcome back!Hi,
We’re back to the cereal – I mean serial – articles. (What can I say? It’s Friday afternoon…you want comedy – go to YukYuks.)  
Here’s today’s post…
Research is all about learning, finding new ideas and new information. It means speaking with people, reading books and magazines, and examining your own experiences.
 
We are [...]

Hi,
As you’ve no doubt noticed, I’ve been serialising Writing E-Books for Fun and Profit.
I’m taking a break for two reasons. The first is to ask if you are finding the serialised posts helpful. Are you?
And, of course, I have to give you the URL for the e-book. www.TheBookOnEBooks.com
The other reason to take a break is [...]

An outline is the roadmap for getting from blank pages to a finished book.
 
The outline is made by deciding how you want to organize the information. Here are the four most common outline methods:
1.      Alphabetically
2.      Process Steps
3.      List
4.      Q & A
 
Every outline should include a Table of Contents and chapter divisions. Together, these make it [...]

Hi,
This is just a quick announcement to let you know the copy is almost done for the Obama Protocols.
This is an amazing project. I think it’s going to make a big difference to all of us and our businesses.
The Obama Protocols will be released in March. Start telling your friends – I’ll write about it here [...]

Hi,
Maybe it’s just me, but I just saw a Pampers commercial that made me cringe.
The commercial starts by telling you 135,000 babies die before their first birthday because of infant tetanus.
Okay. That sounds like a significant and solveable problem.
But then Pampers says they’ll give out 1 LIFE SAVING vaccine for every pack of Pampers we buy.
Are [...]

You have a topic, and you know there must be some interest in it. After all, you can’t be the only person interested in your favourite pastime, can you?
 
That’s what keywords will allow you to discover.
 
A keyword is a term or phrase that captures the essence of your topic. For example, “model airplane” is a [...]

The most important choice you’ll make about anything you write is choosing the topic.
 
First we’re going to look at four ways to find a topic you want to write about. Then, as a bonus, we’ll take a look at the Evergreen concept.
 
The easiest way to find a topic is to look at what you do [...]

Hi,
You can probably guess from the title that something didn’t go right today.
Ho-hum. My computer caught a virus (am I ever starting to like the idea of switching to Mac) and the repair shop is trying to get it back to me by tomorrow. It turns out the virus fried WindowsXP and it has to [...]

Knowing your content and having a desire to write it down are good first steps to getting an e-book written. Showing you the path from desire to completion is what this article is about.
 
Let’s run through the steps, then I’ll give you some advice about “doing it all” yourself and outsourcing.
 
1. Choose your topic.
Make your [...]

Hi,
Last Thursday I wrote about making good use of your time, and getting the most from your blog posts, articles and other writing. Today, I’d like to share what I’m doing to put the advice into action.
Tim Clay, a client, and I have been having the same problem. We’re a little “all over the place” [...]