Category Archives: Goal Setting

Focus – Your Attention Is Valuable


I have to remember – when I write a Friday post – not to say I’ll be writing “tomorrow” when I mean “Monday.” I apologise.

Which brings me to Focus.

Would I have made the same mistake if I were more focussed? Would you have still broken the vase, Neo, if I hadn’t said anything? hmmm…

Anyway, on Friday, I was writing about focussing – or working – on just one project at a time. You get to enjoy the fruits of your labour sooner. I also mentioned I’d tell you how making that change has been going for me.

The simple answer is – slow, steadily and I’m enjoying the results.

Anyone who wants a little more detail – just keep reading.¬† ūüėČ

You know it’s more than just a matter of waking up one day and saying “Okay, I’m only working on one project at a time from now on.”

I have my own e-book tele-workshop series launching in March, clients to write and edit for, plus¬†books to research and write. Following Rich Schefren’s advice about working on one project at a time is something I¬†have to work at deliberately.

As much as any individual project, this is something I have to plan. Let’s start by looking at the kinds of work that are on my plate right now.

1. the e-book tele-workshop series. 21 teleseminars focussed on showing business owners the step by step for how to enter the information marketing arena. A one time sort of project.

2. copywriting clients – writing for them, and editing their material. This is ongoing stuff – they pay a monthy retainer.

3. books – these are a combination of the other two. Writing the book is a one time thing, but it’s ongoing because of the marketing of the book, and planning to write an updated version.

So, how can I work on one project at a time when I”ll always have clients sending me things to edit – or asking for something to be written?

Good question. Here’s how I’m finding the answer.

The most important project is the e-book tele-workshop series. (It also happens to be the biggest – just coincidence.) It involves a lot of joint ventures, creating support tools for affiliates, plus promotional copy, call scripts and e-mails. Remember, it’s also a one-off thing.

So I”m taking five hours out of each day to work on it. Sometimes more, but I am promising myself to spend at least that much time on the project.

Then come the books. In the big picture, these have longer lasting importance than the tele-workshop series. First, I’m working on just one at a time.

The Instant Amazon Best-Seller Formula is done and in the hands of the designer. It’ll probably be out this month. Now I’m working on Marketing Web Sites for Freelance Copywriters – Bob has given me his first set of edtis.

When that’s done, I’ll put my energy into the book on List Building.

Right now, I’m putting four hours each day into books.

Okay – we’re up to a nine hour work day.

Then there’s work for copywriting clients. For the most part, I can get that work done by putting in two hours each day. I don’t take a lot of copywriting clients – I prefer writing books, actually.

So now we have an 11 hour day. Add to that the time I spend writing a blog post each day, writing an article, doing admin stuff, etc. etc. etc.

It’s a good thing I enjoy being up at 4:30 and going to bed at 10. I need all 17 1/2 hours!

This should make it EXTREMELY clear why Rich Schefren’s adivce is worth following. If I were working on just one project – that’s PROJECT – at a time, I’d have a lot more time to myself each day.

Writing copy for clients is something I’ll always do. It’s fun, I like meeting people, and there’s always something new to learn. There will always be admin work, blog posts, and articles to write.

That “part” of every day is a constant.

The problem right now is that I have the tele-workshop series (a project) and two books (two projects) to work on. That’s three projects at one time.

Dividing up the day like I have works for me. It isn’t the burden you might think it is because everything I’m doing is pleasing to me. That said, I don’t want this kind of workload to continue indefinitely.

So, I’ve decided to work six days each week. The extra day gets put into the tele-workshop series.

When the current book is written, I won’t accept another. The book on List Building has a planned release for the end of the year anyway, so there is lots of time to work on it.

What I’ll do in the future is plan one big project every two years – a project like the tele-workshop series. When I’m working on something like that, I won’t take any book projects.

I’ll keep copywriting commitments down to about 4 or 5 hours each day. This will keep part of each day open for working on every current project.

There it is. My way of putting Rich Schefren’s advice to work for me, and enjoying the results.

What do you think? Would you do it differently? How will you put Rich’s advice to use for yourself?


List Building – You could be part of a new resource


We haven’t said much about this because it’s still in the research stage.

Bob and I are working on a new resource for List Building. Part of the research is looking at what’s out there in the cryberworld, and talking with other marketers about what works for them.

I’ll tell ya something…there is an amazing – I mean just stunning – amount of material to cover when it comes to list buidling. The outline alone is four pages!

So how can you be part of the resource? Easy…

Tell me about a list building technique you used and the results you obtained. Did you find the technique in a course from someone? Out of an article you read? Or maybe from a service provider’s resources…

And feel free to send results from both directions. Knowing what bombs is just as important as knowing what flys.

Here’s something for everyone:

This takes you to a particular article. The site is filled with information, tools and resources that help you understand list building and make it happen.

Remember: Take just one or two ideas and Put Them Into ACTION.

After you get some results, decide whether to keep using those ideas. Then add JUST ONE more idea at a time.

Believe me, there is so much material available on list building – getting “analysis paralysis” is easier than slipping on ice. It’s ultra important to stay focussed and work on just one or two approaches at a time.

It’s like Rich Shcefren pointed out at ETR’s Bootcamp 2008…

Imagine you have three projects to do. Each project will take 60 hours to complete.

If you work on all three projects at the same time, then you can only put 20 hours into each one – each week. (Wow. A 60 hour work week!)

It takes three weeks to finish all three projects – and you don’t make any money until they’re done.

But, when you work on one at a time – the first project is finished in the first week. You start making money on it in the second week.

The second project is finished in the second week. Do you see where this is going?

By the time you are finished – it still takes three weeks to finish all three projects – you will have made money on the first project for two weeks, and on the second project for one week.

Much better to work on one project at a time.

Wait ’til you see tomorrow’s post. Rich gave that information, and ever since – I’ve been working at making it happen for me.

You see, I’m one of those people who likes to work on several things at once. I’m also one of those people who wonders why I don’t get more things finished. Know what I mean?

Aha – it’s clicking, isn’t it? Yep. I’m taking Rich’s advice. I’m getting projects finished so I can narrow everything down to working on just one project at a time.

You want to know an amazing thing? I’m starting to find all kinds of time to do those little, pesky “business chores” that I never seemed to have time for before. Talk about making life easier!

That’s it for today. Wow – this was a long one.

Remember to tell me about your list building adventures. You could see your name in print in my list building book.


Education – You Can Have It Free


Imagine a security guard whose latest internet marketing effort is to spend $3,000 for complete access to a guru’s archive of interviews, audios and videos, and she gets to attend two of the guru’s live events this year.

Sound like a good deal?

How much better does it sound when I tell you this is just the latest purchase?

I am an avid supporter of, and subscriber to, continuing education. I also enjoy attending live events and get great motivation from them. But they are not the same thing.

Live events are intended to pump you up, expose you to new ideas and people, and provide you with a massive amount of information.

Most of the learning from a live event comes in the days and weeks after the event. The education comes from reviewing the material, learning it, and putting it into action.

So where can you get a good education without shelling out thousands of dollars?

Glad you asked.

Here’s an example of an informative, educational article provided in exchange for your name and e-mail address:

This article is ideal for anyone starting, or improving, a blog. Especially business owners who are wondering if a “blog” is even worth the effort of finding out how it works.

The article is written by Chris Garrett. It is published by WordTracker (in their Academy), and arrived in my inbox this morning for my reading pleasure and edification. It is just one of several articles I will read this week as part of my continuing education.

Visit sites by people like Clayton Makepeace (The Total Package), MIchel and Sylvie Fortin (The Success Doctor) and Terry Dean (Internet Business Coaching). Each of these sites promotes their services and information products. Each site also gives you access to their blog, newsletter and other tools/information to build a relationship with you and help you build a better business.

Then take a look at sites from service providers. Aweber and Constant Contact are e-mail manager services. Both offer templates, articles, newsletters and tutorials to help you get the most from their service.

Other providers –,, – all provide free tools. From their perspective it is helping them build a relationship with you. It is putting them in control of the buying cycle by having their name come up first in your mind when a purchase needs to be made.

From your perspective these tools and resources are helping you build your business without cost. You’re also getting to test-drive the service. Every article, tool and resource helps you decide whether that provider really wants to help you succeed – or are they just trying to get into your wallet?

Here’s what to do with your education:

Start with the free stuff.

Make use of the resources your service providers are already making available. Augment that with newsletters and tools from professionals in your area of interest.

Then spend a little.

Whether you purchase support from a service provider, hire a consultant, or buy an information product – invest in your education to build a better business.

Invest in motivation.

Everyone works better when they are well motivated. Just makes sense, right?

Okay. But notice I wrote “invest” rather than “spend” or “buy.” That’s because there are two basic sources of motivation – one free, one not.

The free source of motivation is to connect with other people. You can join a club like Toastmasters, Rotary Internation or The Lions Club. Organisations like these help you develop professionally, and they give you a social outlet.

You can also make your own club – often referred to as a “mastermind group.” Network with some of the people you have met at conferences, and pick some from the social networking site you use.

Find six to eight people who are doing the same thing you are. You’re a carpenter – find other carpenters. You’re a graphic designer – find other graphic designers. Then you meet once a week – in person or by teleconference – to actively work toward achieving goals.

A mastermind group is one way to bounce ideas off people in a non-competitive environment.

The other way to invest in motivation is to attend live events. My suggestion is that you choose no more than four in a year. That gives you one motivational boost every three months.

Combined with a mastermind group, or other club, this should be lots of stimulus for motivation – and sufficient burden for you pocketbook. (Personally, I choose just two. They’re both in November, and they happen on successive weekends. Big boost with the cost of only one trip.)

One thing to keep in mind for every aspect of your education – this comes from Jeff Herring – Go Use This Stuff (G.U.T.S.)

You can read every cookbook ever written, and attend every cooking class avaiable. When you get home, you still have to peel the potoates and turn on the stove before you get to eat.


The Magic Pill – Can you swallow it?

Good Morning,

The last few weeks have seen me going through Rich Schefren’s reports with a fine tooth comb and reading a lot of blog entries by the other “big names.”

The idea of a “magic pill” has come up a lot. I was amazed to see that they all, fundamentally, agree on the nature of this Magic Pill For Success.

Even more stunning is that everyone seems to agree on how to use it, and how to get it.

Would you like to know what it is?

The Magic Pill For Success is…T-R-U-S-T.

That’s right. The relationship you build with your audience – the trust they put in you to tell them the truth and give them good quality for their time and their money.

And how do you get this pill?

Consistent, daily effort.

Writing blog posts, producing information products, commenting on other blogs, and so on and so forth. You know, the stuff everyone else calls work – but it’s what you and I call fun cuz we get a kick from writing and creating and sharing and teaching.

Can you swallow that pill?

There was a time when no one was interested in hearing the opinion of David Olgilvy. There was even a time when no one was lining up to hear Rich Schefren, or Jay Abraham or Alex Mandossian.

It makes me think of a story I once read. A boy had been taken to a monastery to learn from the monks. This was a tremendous honour because the monks were said to be wise and strong. Some even whispered that the monks could do magic.

The boy was walking with a monk one day and they came to a stream. They sat by the stream to enjoy the beauty of the land. While they sat and quietly contemplated the flowing water, the boy took up his courage to ask “Is it true that the monks of this temple can do magic?”

“It is true,” replied the monk. “I will show you.

The monk stood and walked to the bank of the stream. He took a sharp, jagged rock from the bank and showed it to the boy.

“If I make this rock disappear – so that it will never exist in the shape of the rock again – is that magic?”

With awe in his voice, excited at the prospect of witnessing great magic, the boy whispered his reply. “Yes.”

The monk nodded and waded to the centre of the stream. Calmly, he placed the rock at the bottom of the stream, walked back to the boy and sat down.

“Already the water has begun to change the rock.¬†It will break apart to become sand and be washed away. One day it will disappear completely and be scattered from here to the ocean where this river ends. This is the magic you seek.”


Goal Setting – Save Your Money

Good Morning,

Isn’t it amazing how many e-mail are arriving with offers to help you set goals and make 2009 a raging success? I think I”ve deleted about a dozen so far today.

However, there are two that are perfect examples of what you really should be doing: One came from Laurie Cauthen, and the other from Jim Turner.

Laurie sent an e-mail to her mastermind group with her goals for 2009 attached. She listed goals for health, business building, personal development and her family.

By sending the list to her mastermind group, Laurie is making herself accountable for working to achieve these goals. Her next step will be to plan the steps to attain each goal. She doesn’t have to share all the planning details – just letting her group know what the goals are and keeping them up to date on her progress is enough.

Jim Turner also sent an e-mail today – he sent it through Facebook to his group Social Media Marketing Mastermind.

Jim’s focus is also goalsetting and business building. In his e-mail, he told group members about Twitter because it is his best business building tool. Jim gave specific advice about using Twitter, and links every reader can use to learn more and take action.

So there are two examples. Laurie using a small mastermind group for support and encouragement, and Jim serving a 6,000+ member group and fulfilling his own goals.

Neither of these examples cost them any money!

We all know it feels good to buy some goal setting tool and set about using it. We feel confident because it seems like we’re making progress and doing something to help ourselves. Well, keep your money in your pocket.

Set goals, plan and work toward achieving them. All you need is pen and paper to do it – or an Excel calendar spreadsheet you can download for free from Microsoft. Don’t waste your money on this year’s latest goal setting gimmick.

For everyone who’s saying “Yea, but I really need help setting goals for building my business this year,” there is a solution. Visit I have also included a trackback URL to a specific blog post from today.

You still don’t have to spend any money – you can read posts from Ilise Benun and others every day that will help you build your business. And, folks, you can’t ask for a better coach then Ilise Benun.

In fact, if you’re really still wanting to spend money on something, then I suggest you look at Ilise’s Business Marketing Plan. It guides you in setting goals and taking action to achieve them plus it’s all about how to market and grow your business.¬†(This is a regular link¬†– there is no affiliate action here. I’m not getting paid to recommend this.)

There you go. You have two examples of things you can do right now to set and achieve goals. Plus you have a blog you can visit to keep learning and taking action. Plus you have a resource to look and consider purchasing.

Action, Action, Action.

That’s the key folks. Take action every day. I give the same instructions to every client.

Set a goal, then do at least one thing – take one action – every day that moves you closer to achieving your goal.